From early-stage startups to large progressive organizations.
Vito Bica, born 1978 in Heidelberg, is a designer, engineer and experience architect. During his studies at the Digital Bauhaus (HfG/ZKM, Germany), he learned to use the principles of Marcel Duchamp's readymades and the systems-theoretical thinking of the Vienna School and put them into practice in startups, his own companies, and billion-dollar companies.
We study human behavior in depth along the tasks people want to get done, resulting in customer journeys. From there we draw new market opportunities, trends and experiences to provide directions and frameworks for product innovation and optimization.
UX and CX happens by fulfilling functional, social, and emotional jobs. Do I feel connected to the brand, is the service human and reliable, can I achieve my intended goals and can I use your product with ease? This is where we come in.
Once we’ve discovered a market, we usually start with lean experiments, by validating product ideas by Design. But we have also to account for feasibility and viability. We help to assemble the right data and tech to hydrate an idea with substance.
A product that is in the wild is tested whether you track it or not. Speed of delivery, service quality, page load times, interaction flaws, misleading sensorial feedbacks. All of these have an impact on the experience and therefore on sales. We help to fix it.
Client → KSB SE • Date → 2018 • → ksb.com
Transforming sales operations for a billion-dollar pump and valves manufacturer from traditional to digital.
For BITGRIP and various stakeholders at KSB we lead the Design of a state-of-the-art human-centric B2B eCommerce platform for an extensive group of customers and buyers.
Client → ZAGENO Inc. • Date → 2017 – 2019 • → zageno.com
The B2B Amazon for Life Sciences. With a scientist-centric approach, we brought lab supplies procurement into the 21st century.
With the founders and their team, we helped the world's leading scientific organizations use Zageno as a single source for ordering and organizing lab supplies.
Client → KICKZ/Zalando • Date → 2017 • → kickz.com
A magnetic spatial experience that drew fashionistas, ballers and sneakerheads alike to this bold playground at Bread&&Butter in Berlin.
With the founder of KICKZ, influencers and event managers at Zalando, we designed a spatial brand experience for the B&&B 2017 that outshone major fashion brands.
Co-Founder and CPO • Date → 2008 – 2015
Enabling citizens to voice their opinions and contribute to the positive and livable development of their cities.
In traditional urban planning, demands are imposed top-down. In 2008, we turned this approach upside down and put citizens in charge of voicing their opinions and desires using human-centered digital research tools - from Stuttgart to New Delhi.
Design Thinking • Date → 2018
Keeping your loved ones safe. Smart mosquito control built on science, made for private households with built-in bioacoustic sensors.
Mosquito-borne vector diseases are a real threat to humanity and are spreading across the northern hemisphere. Through scientific research and design thinking, we were able to prototype, test, and validate a highly desirable product.
We help you improve the quality and impact of your design outputs, grow and develop your design teams, establish efficient design workflows and methods, and hire the right people. Efficiency is our middle name.
We easily fit into any design-driven environment, from agile to design sprints, from small startups to large enterprises. We just drop in and start working. We've been doing this since 2001.
You’re a founder, product manager, or business owner? Let’s talk.
